Hannah Preston

Summer Strapless

Pushing 24/7® Strapless across multiple channels to address summer outfitting needs. Includes Meta ads and email.

— ROLE

Copywriting

VO scripting


— PUBLISHED

04/23/2024

Worked alongside Senior Video Editor and Paid Media Team to concept and write into three versions of Meta ads. Each ad is meant to approach the "Why" differently:


V1: Other strapless bras failed you. Here's how ours is different.


V2: Thought your couldn't wear strapless? This one is approved by DD's & G's.


V3: Special occasions are meant for dancing, not adjusting!


Caption: Get the strapless that *actually* stays put – even for G cups & up, and get your Bra-blems Solved™.